There's a price however. Too much #free devalues our work. It gets lost in a plethora of free and lowers expectations. Authors can't make a living. Personally, it takes me a year to write a book--that's working 12 hours a day and oftentimes 6 days a week, so you can see how "free" becomes problematic.
Kristen Lamb discusses more in detail here:
A Culture Addicted to FREE---How FREE is Poisoning the Internet & Killing the Creatives