Guest Author: Keith Yatsuhashi Takes You on a Journey

KOJIKI

by Keith Yatsuhashi

When eighteen-year-old Keiko Yamada’s father dies unexpectedly, he leaves behind a one way ticket to Japan, an unintelligible death poem about powerful Japanese spirits and their gigantic, beast-like Guardians, and the cryptic words: “Go to Japan in my place. Find the Gate. My camera will show you the way.”

Alone and afraid, Keiko travels to Tokyo, determined to fulfill her father’s dying wish. There, beneath glittering neon signs, her father’s death poem comes to life. Ancient spirits spring from the shadows. Chaos envelops the city, and as Keiko flees its burning streets, her guide, the beautiful Yui Akiko, makes a stunning confession--that she, Yui, is one of a handful of spirits left behind to defend the world against the most powerful among them: a once noble spirit now insane. Keiko must decide if she will honor her father’s heritage and take her rightful place among the gods.

Excerpt

“The Aokigahara Jukai,” Yui said, as if coming to some decision. “That’s where we’ll go. My father put a Gate there. We should be able to lose Fiyorok in its magnetic storms.” She pointed toward the vast forest in the West. “It’s further than the Gate I wanted, but it’s the only place I know that confounds Fiyorok’s Searching.”

“How far?” Keiko croaked.

The fires had reached Shibuya—close enough to feel their heat, close enough to hear the screaming. The famed crossing in front of Shibuya subway station collapsed. Smoke soared up through the breach, a flaming pillar rising within. Red-golden scales glittered at its base. Keiko held her breath as she watched Fiyorok rise from the ground in a sphere of incandescent fire.

“Far enough,” Yui said, her voice tight. She turned their shield to the Southwest and accelerated. Behind them, Fiyorok lifted its head and bayed like some monstrous wolf. Windows shattered and neon tubes exploded.

Keiko was glad she couldn’t see the carnage up close. People died there, probably many. Those who survived would carry their wounds with them for the rest of their lives—both the physical and the psychological. Her heart went out to them and their families, just as it had when the monster first appeared. She wished she could do something—anything—to help. But she was small, insignificant—a lone leaf in a hurricane.

Buy links

Musa Publishing

*Musa Publishing is celebrating the one-month release anniversary of Keith Yatsuhashi's second book, Torii, with a special promotion for Musa Publishing readers! Torii is free, but with the coupon code e80d707f85, you can get Keith's first book, Kojiki, 50% off! Just purchase both books together on Musa's website, and apply the code at checkout. This offer will run until February 12.

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Author Bio

Keith Yatsuhashi was born in 1965 in Boston, MA. He graduated from Northeastern University in 1989 and is currently the Director of the U.S. Department of Commerce Export Assistance Center in Providence, Rhode Island.

Keith was a competitive figure skater for ten years, winning the U.S. National Junior Dance Championships in 1984, a bronze medal in the 1983 World Junior Figure Skating Championships, and a silver medal in 1984.

In addition to his love of writing, Keith enjoys many hobbies such as golf, reading, and playing football and hockey with his sons. Keith currently lives in Massachusetts with his wife, Kathleen and three children—Caitlin, Jeffrey, and Justin.

Guest Blogger

Know Your Audience
by Keith Yatsuhashi 

Years ago, a man came into my office in need of help. He said an official in South America planned to grant him the rights to an island that he could then turn into an executive retreat. P.T. Barnum would’ve been proud, as would all the souls who sold the Brooklyn Bridge to unsuspecting buyers. Now at first glance, something like this might lead you to think a good salesman can sell just about anything to anyone. I would argue--as I’m sure Mr. Barnum would too--a sale like this is really based on something else, something all good marketers understand: you have to know your audience. No city councilman would buy the Brooklyn Bridge. No lawyer would either. And no con man worth his salt would waste his time on them. He’d look for a better mark.

So, how do you, an author with or without marketing experience find those marks? The good news is that it’s not hard as you think, particularly for genre writers. The answer’s right there in the sentence I just typed: genre. Romance readers like their romance, ditto for thriller readers, mystery readers, SF/Fantasy, etc. Genre is the key. Focus on what you know about your genre itself then look for places where its fans congregate. And not just book fans. That’s the key.

Our culture is obsessed with media: TV, movies, Internet, what-have-you. Like it our not, that’s where people go for information, both to share and receive it. Forget the bookstore customer for a moment and look at the bigger, media-driven picture. Not long ago, my daughter and I were talking about Harry Potter. One of her friends liked the movie. She didn’t know it was a book. I’ll give you a minute to pull yourself back together before I continue. Recovered yet? Good. This little anecdote is more common than you’d imagine, and it’s why you need to start at the top of the funnel, the widest part. From there, you’ll find all kinds of paths you didn’t know existed.

Let’s say you’re obsessed with mysteries or are selling one. Have you thought about browsing through fan sites for CSI or other top TV shows? The BBC’s Sherlock is hot right now. Bet you can find a lot of new fans there. Those of us who write science fiction and fantasy have a whole host of outlets. Star Wars, Star Trek, Doctor Who. At some point these audiences converge. Follow them, join message boards and fan groups--as a fan yourself, not as someone selling something--nobody likes it when you do that.  Naturally, once they get to know you, you can let it slip that you have a book. At the same time, you make sure you put that info, along with your web presence in your signature. Don’t do more than that.

Don’t forget to note where you’ve been. Even if you don’t join these sites, the most popular ones might be open to reviewing your book. Always remember, fans go to sites for a reason, and the web masters are also looking for ways to keep their audience. That means keeping things fresh. Maybe they’re not readers or, what I call, book people. Don’t let that stop you. A fan who put up a Harry Potter movie site might well be open to reviewing a book with the same fan base. Potter’s over, but they need to keep their site going. You won’t know until you email them. FWIW, I recently sent a review copy to a site that doesn’t review books. Crazy? Maybe, but the writer asked for it, and I asked if she would send it to the right contact, or, if she liked it, to spread the word. You never know.

Okay. Now that we’ve identified our audience, how do we keep them? Let’s move away from our con man example and look at something else. Have you ever watched a truly seasoned performer milk the crowd? It’s breathtaking. People like this take their audience’s pulse in an instant. The best will peek into the hall as soon as the doors open to get a feel for it. If it’s dead, they’ll add energy to wake it. If it’s alive, they’ll tap into and channel the wave. A marketer needs to do that too.

When I first started promoting my book, my daughter insisted I use Instagram. It’s where all the kids are, she said. She set up an account for me and even ran it for a while. She then started her own page and made sure to feed mine. My first pics had to do with my book. The response was dismal, and in hindsight, I should have expected it. Instagram is about snazzy, funny pictures, or personal ones. Research that first--who puts up what on what social media sites. A few clicks and some feedback from my daughter’s friends was all it took.

I abandoned saying anything about my book, except for the occasional reminder that it was coming. I searched for subscribers who liked books and media similar to my book and sent out friend requests. The majority went to fans of Japanese animation, science fiction, and fantasy.  My daughter supplemented that on her site with YA and other stuff girls her age are into. That was back in October. Since then, I’ve built up 1500 followers on Instagram with fun and funny pics I knew my audience would appreciate--trial and error there. Instinct worked well, but tracking which types of pics received the most likes was key.

Keep in mind who I identified as a natural audience--anime fans. As my book’s release neared, I had my daughter find some pics of popular anime characters reading. Next, we edited the photos so that the cover of the book matched mine. In the pic, we inserted some well-chosen sentences that we knew would get their attention. Not all were successful--probably because I did it too often. The ones that were, though, received as many likes as my snazzy, funny pictures. I made sure to post those pics with many other ones unrelated to my book. That way I didn’t call attention to it. You don’t want your followers to think you’ve abandoned what they like about your site. If they believe you’re only putting up things they don’t care about, you’ve lost them.

Finally, wherever you go, remember to keep things brief, something I neglected to do here. Likely, many who started reading this post didn’t finish. That’s okay. Those who did are my audience: authors looking for tips from other authors. I hope you find mine helpful. Now. Find your mark, get on it, get set...and go!

Purchase Keith Yatsuhashi's debut novel KOJIKI

Amazon.com

Barnes and Noble

Musa Publishing

Keith Yatsuhashi was born in 1965 in Boston, MA. He graduated from Northeastern University in 1989 and is currently the Director of the U.S. Department of Commerce Export Assistance Center in Providence, Rhode Island.
Keith was a competitive figure skater for ten years, winning the U.S. National Junior Dance Championships in 1984, a bronze medal in the 1983 World Junior Figure Skating Championships, and a silver medal in 1984.
In addition to his love for writing, Keith enjoys many hobbies such as golf, reading, and playing football and hockey with his sons. Keith currently lives in Norfolk, MA with his wife, Kathleen and three children-- Caitlin, Jeffrey, and Justin.